Hello everyone! Happy Sunday Funday! I haven’t been in a Lululemon for a while- because, frankly, things were not grabbing my attention. But I did see the new pattern and wanted to try on something to see if I liked it. It somewhat reminds me of the last confetti pattern that came out (capoeira-multi), although it isn’t even remotely similar in person at all.
Initial thoughts on these are that, much like the capoeira pattern: they are not for me. But the fabric on these is gorgeously soft, and I didn’t find that the pattern sheered out on the [ahem] larger parts of me. They are 69% Nylon and 31% Lycra, lined in white. The length is perfect for me, hitting just below the knee. Overall, I love this style, the “Wunder Under HR 1/2 Tight *F” is awesome! However, the pattern is not. I walked out with the Tech Mesh Wunder Unders in Submarine instead.
What do you think of the Culture Clash pattern? Let me know in the comments.
This is a series I used to do, and sometimes still do sporadically, and since I’ve noticed a few items I’d like to feature, I figured I’ll make mention of my faves right now. As of writing this, all items I discuss are available online.
Heathered Ultra Violet is probably my third favorite color. Side note: I can’t believe I have a favorite color list in my head that goes past one. For the curious, my fourth favorite color is Pigment Blue. (First: Bordeaux Drama, Second: Paris Pink, but I’ve mentioned these two before)
Anyways, there’s not much I can say about Switflys that hasn’t been said before. They’re great for working out in. They’re just comfortable, and this happens to be a great color. All Swiftlys rarely make it to WMTM, and if they do, they’re often marked down by only $9, so, if you’re liking one, I would just buy it at regular price.
Ah, Align pants. These are just so comfy you never want to take them off! I first talked about these when they came out, and I remember saying that I would wait for them to come out in colors and prints, since I already have enough pairs of black leggings with colored waistbands. Well, here they are!
4. Pace Rival Crop in Space Dye Twist Naval Blue Peacock Blue/Peacock Blue
I have to admit, that I don’t think that Pace Rival crops look the best on me. I tried them on in-store one time and didn’t love them. However, I might be willing to give them another try for this color combo.
5. Vent It Out Crop in Ultra Violet Multi/ Naval Blue
I know I’ve mentioned these before somewhere on my blog, but since they’re still available in sizes 4 – 10, I figured that they deserved a second shout out. These are great. Comfortable and don’t move around. The venting is well-placed. They’re more of a Spring crop, but I would give them 5 stars and can’t more highly recommend them.
What is standing out to you right now? Let me know in the comments below!
Hello everyone! Here’s another of my Pleat To Street skirts! I’m doing this OOTD series featuring them “en hommage” to my review post of them that I wrote just in case you saw them on mark down or on eBay and needed to see if they’re something you’d be interested in.
Race Your Pace 1/2 Zip in Coco Pique/ Black, Pleat to Street Skirt in Watermark Slate/ Black
Here’s a cute outfit idea from a Lululemon store in Montclair. She’s wearing a Pack-It Vest, the Kanto Catch Me long sleeve in Herringbone, and the All The Right Places pants in Cranberry. Such a cute Fall outfit!
Here are some photos of the details of the vest:
Good day internet people! It has been quite some time since I last wrote, and part of the reason is that I was out of town, another reason is that I have not felt inspired to write and still another part is that I have been writing more often for academic purposes rather than simple pleasure. In any case, I’m back in town and looking forward to adding my voice to the recent changes in a key part of Lululemon’s marketing strategy.
The Pant Wall
The pant wall is one of Lululemon’s key selling features. During on-boarding (training) educators are thoroughly acquainted with The Wall. Hours are spent training, learning how to educate guests about the different features of the different types of pants, all the while folding and re-folding pair upon pair of Lululemon pants. Sometimes it can get lonely at The Wall…
No, not THAT wall!
So, they’ve updated the infamous pant wall to reflect how their guests want to FEEL. Personally, I think this is a fabulous marketing strategy. Naomi Klein talks about brand dissemination in her book No Logo and in an interview in the 2003 documentary “The Corporation,” she said that
“Branding is not advertising it’s production. And very successful corporations, the corporations of the future do not product products, they produce brand meaning. The dissemination of the idea of themselves is their act of production, and the dissemination of the idea of themselves is an enormously invasive project. So how do you make a brand idea real? Well, a good place to start is by building a 3D manifestation of your brand.”
These ideas remind me of photos I took in China. These photos depict a globe, engraved with several well-known brand logos.
While these are 3D depictions of brands, this is not what Naomi was talking about, but this globe represents how strongly people associate with brands. I imagine myself as the artist, considering what progress means, and maybe it means the growth of large companies all over the world, but particularly those that come to developing nations to start operations such as the brands featured on this globe. I originally took both of these photos for the juxtaposition of old China vs. new, but I’m glad they could make it into my blog.
So, Lululemon is attempting to increase its brand penetration by helping its consumer base associate it with positive feelings like ‘feeling hugged.’ While I applaud the effort, (however transparent it seems to me) I remarked a slight discrepancy between the positive feelings I was experiencing after being hugged in their *Special Edition* Laser Dot Wunder Under Crop, and the negative feelings I associated with the not so minor price increases that accompanied this new marketing campaign. Many pants were re-priced and new pants are now more expensive that they would have been had they been released a week prior.
In this case, Lululemon is attempting to change the way you choose pants shifting from function (because who cares if you can actually work out in them?), to how they make you feel. Regardless of my skepticism, this marketing campaign probably tested well with the focus groups and was likely designed by a professional marketing firm. It’s a great idea that I hope they’re able to transition across all product lines. This idea is founded in current research on marketing psychology and I think it’s a winner despite my ability to see through it.
So, now that I’ve explained my opinion on the marketing strategy, let’s discuss those pesky price increases. Lululemon is a luxury brand. In order to maintain the illusion of exclusivity they must tread delicately between being so expensive as to evoke hostility and being so cheap as to be replaced by another brand in its competitive ‘luxury athleisure wear’ category. While I am not completely stoked about the price increases, I understand pricing strategy and respect the brand for making an unpopular decision. Those who don’t like the price increase will move on to other products (such as Athleta, whose quality is comparable, yet prices are lower), and those who are brand loyal will stay the course and continue to make their purchases regardless of such increases in price. It’s the boring answer, but I am confident that it represents the reactions of the vast majority of the Lululemon-buying public.
What do you think about the new marketing campaign? What do you think about the prices? How about my analysis? I’d love to hear from you!
In case anyone is interested: I did not buy the *SE Laser Dot Wunder Under crops, they’re pretty, but I already have a pair of Bordeaux Drama WUCs, and did not see what was so *special* about these. 🙂
I’m just writing a sort of update post about my blog. This blog has evolved and sometimes made great changes a sways with regards to content at times, always with two goals in mind. One, my insatiable, and at times selfish desire to write. I love writing, it brings me great joy and I’m unlikely to ever quit my oeuvre of choice. My second goal has always been to provide my readers with tangible, accurate and honest opinions and facts about Lululemon, or more recently, beauty, products I’ve tried. Whether I’ve loved or loathed them, I’ve always been honest and thorough. As this blog continues to evolve, I hope you’ll join me by following this blog.
I do want to take the time here to express my sincere appreciation for those of you who are subscribed via email or Bloglovin or WordPress or what have you and read my blog or like and share it. I can hardly believe how many people from so many countries have read my blog and I am humbled by this fact. I so appreciate knowing that someone is enjoying and perhaps learning from what I do.
As this blog continues to take the shape, I hope that you will continue to follow the evolution and that the transitional product is something you can continue to support and enjoy.
PS: I’ve become enamored with the idea of starting another challenge! I will keep you updated!! And I would love to hear some suggestions!
I wanted to take a few minutes to write about one of my all-time favorite Lulu tanks that was discontinued earlier this year. It was definitely one of my staples and you could pretty much guarantee I would grab them on markdown. I still wear the ones I have all the time and on any given day you can expect to see me in either an NLT (No Limits Tank) or a 105 F Singlet. The NLT is basically a very flowy top with a Flow Y bra sewn in. And they are also good at hiding bellies, pregnant ones, or ones with no excuse like mine.
As per usual, this blog is about resale, and I want to mention that NLTs, on average don’t hold their value as well as, let’s say, Cool Racerbacks. The reason, I think, is because the condition of these can be difficult to maintain. The mesh part can pill or easily get snagged and I’m always worried that it will show up looking very worn, so I almost never purchase NLTs second hand. The only times I have they were NWT, OR a rare color (I love my Blurred Blossom one!). NLTs have been selling on eBay for between $35 and $55, on average. As I mention in my post How to Determine the Value of Your Item, you can always search the sold listings in eBay for ideas and to see what your item has been selling for recently.
I talked about the Define jacket in my post comparing it to the Forme jacket, and I talk about how much I do prefer the Define and how disappointed I was that it had been discontinued. I hope that the No Limits Tank is re-launched in a year or two as well, and that I get to write another post like this one, only about the NLT.