The Re-released Define Jacket

Hello everyone,

Today, I want to write about one of my all-time favorite pieces: The Define Jacket. I was recently browsing the Lulu website, looking for my next Define jacket purchase and I decided to first browse through the recent reviews. That’s when I noticed two things: This jacket has a 4-Star overall rating, and many of the newest reviews are 1-2 stars. I decided to dig a little and I went through the first 5 pages of the most recent reviews and put the number into a spreadsheet. After about 160 entries, the average rating was 3.1 stars. This makes more sense than the 4-star overall shown, given what I had been reading in the reviews. Because the design of the Define jacket was not adjusted during the relaunch that occurred a couple of years back, Lululemon has included reviews as old as 2009, which, as we all know represents a sort of gilded age of Luon.

Unfortunately, many of the new reviews cite pilling as the reason for a low-rating. Some reviewers even have older Define jackets that they’ve had for many years that have not pilled, yet their new Define jackets have pilling issues. Fortunately, pilling can be addressed. However, it is not right that a $118 jacket pills so easily. So, for now, I’m sort of on the fence about buying a new one. Although, if I had to choose: I LOVE the “Submarine” color 🙂

Submarine!

What do you think about the reviews? Do you think it’s disingenuous for Lulu to include the oldest reviews in the online rating? Or do you think it’s fair given that they didn’t change the design of the product? Are you surprised that so many people are having issues with pilling? Why do you think this is happening? It is due to the change in the fabric or is it perhaps an issue with fabric washing or care? I’d love to hear your opinions in the comments below!