People who love Lululemon clothing, myself included, obsessively study and monitor the past and current trends of the offerings. They know all the color codes and the difference between Raspberry Glo, Blush Quartz, Pink Shell, Flash, Paris Pink, Pow Pink and Pinkelicious. They know all the small nuanced differences between each Lululemon product and the names of all the products. The FedEx man refers to them as his “regular 2:00pm stop.” They can immediately identify someone who is wearing Lululemon and tell you the name of the product and the color. They treat their clothing like a wearable art collection rather than as garments that will expire, go “out of style,” and need to be thrown away.
It is for this reason that Lululemon’s clothing can both maintain and/or increase in value over time. When something becomes a collectible, the value of the item is controlled by the desirability (demand) as well as the availability (supply) of the item. For example, recently, I saw at auction a Lululemon Define Jacket in Royalty Space Dye sell for $500! These jackets retail for $99. This particular color first appeared in Hong Kong in late July of 2011, as discussed on the ever popular Lululemon Addict Blog. How does a jacket fetch over 5 times retail within 2 years of being released? Simply put: it’s Lululemon.
Lululemon Addicts, follow this blog and two others in order to stay current on the newest items. Lululemon has their own blog, where they will often preview things http://www.lululemon.com/community/blog/, and http://lulumum.blogspot.com/, is also popular. Another source of information is lululemon’s twitter feed: https://twitter.com/lululemon, where they recently revealed the new golf collection. The reason it is necessary to inform yourself so thoroughly is because once you begin to identify yourself as a collector of Lululemon clothing, you have by default also become a speculator of the market.