Today Lululemon changed their resale policy to reflect the values of their customers. I am very pleased to announce that they’ve included a clause that covers the very real issue of Unicorn thieves. Their resale policy does not affect people like you & I who sell our used Lulu so we can buy more, but it specifically targets those who buy and sell newly released products at a mark up. I am ecstatic that Lululemon has finally recognized that the resale value of their clothing affects their sales in general. And that protecting the small re-sellers, while punishing the large scale profiteers is in the best interest of both the company and the customer. I’m always prepared to spend more on Lululemon because I’m aware that if I lose weight or lose interest in an item, I can always resell it and replace it with a new pretty. Lululemon’s Frequently Asked Questions document has been updated thusly:
“RESALE/COUNTERFEIT
what is your position on the re-selling of product?
We do not support the re-sale of new product, especially if it is at an elevated price point. Sometimes re-sellers also include used product in their inventory, however our focus is on new product re-sales, especially items listed at an elevated price point.
Our position on re-selling is in response to guest feedback when they see well-loved product being bought out immediately, and re-sold at an elevated price point. In addition, we always want to create the best experience for our guest, which includes educating them on the items they are purchasing to ensure they have the best product for their sweaty pursuit. Bottom line, if it doesn’t come from us, we can’t educate, we don’t know the history of the garment, and we can’t guarantee its’ authenticity.”
So happy to see change moving in the right direction. Thanks Lululemon!