This blog is meant, primarily, to help people sell their Lululemon collection. I want to talk about selling, specifically, on eBay. Some of these tips might be applicable to eBay in general, but I do like to keep myself on topic. So, please comment with your opinions on how I can improve this post, especially regarding its specificity and relevancy to Lululemon.
First thing first! Learn how to prepare your item for sale.
Decide When to Sell- market trends occur year-round and always merit consideration. But there are other factors to consider. I have limited closet space, so I’m constantly considering and re-considering pieces of my Lululemon wardrobe. But once I decide to sell, I prepare the item for sale and it gets zip-locked. That way, the condition of the item is unchanged.
Sell many items at once- I recommend selling multiple items at once. Because there are so many listings for Lululemon items, I like to do as much as I can to make sure my ads get noticed! I try to add at the end of my listings “If you’re looking for more Lululemon, check out my other listings!” Hopefully they do. The more views you get, the more watchers you’ll get the more sales you’ll create! If you sell in multiples, one person who was searching for something may look at another ad and buy that instead! You never know!
Give your potential customers the attention they deserve- Make sure you have the time to dedicate to your sales. If someone messages you with a question, answer it ASAP. People are fickle, someone may be very interested in your item and if you don’t respond quickly, they’ll move on to something else. This is particularly true at the very beginning and towards the end of your listing. People who are considering the BIN option may ask questions immediately after you list the item. After all, it’s a GREAT item and they don’t want to miss out! Answer them quickly and you may earn that sale! Leave them hanging, and they will certainly explore other options.
Pricing- When you list your item, BIN is probably the most optimal outcome. You never know whether something will sell or not, or how high it will go if you post as auction only. Never price your item at 0.99. This doesn’t work for Lululemon items. It works for other things. It works for commodity-like items where there are too many of the same thing to keep track of and everyone is looking for the lowest possible price on the same thing. But Lululemon is NOT a commodity (as in a mass-produced, unspecialized item, made to be used up), it is an asset. It retains value over time and that’s part of the reason your collection and its sale can be lucrative. If you price your item too low, you’ll just get a bunch of people who will watch your auction, and you will not get what your item is worth. Price your item fairly, and you should get what it’s worth, or at least close to that much. The most important factor in getting what your item is worth is ensuring that it is listed correctly. For help trying to find the name and colour name of your item, read this post or this post for even more (extensive) advice. I also think it’s a a good idea to price your item such that it meets eBay’s minimum requirements with regards to start bid vs. BIN price. The current rule is that the BIN price must be a minimum of 30% higher than the starting bid. The BIN should be what you want for your item, in the best possible outcome. It should be optimistic, but not ridiculous. Try to find out the value of your item and price it accordingly. People like a good deal, but there’s no need for you to give your things away! The reason I think this is a good idea is because if people think they can get a really good deal by simply *watching* your item, they will. However, if your item is $100 and the SB is $70, people are more likely to BIN if they’re actually interested in the item. Then you get what you want, a sale, and they get awesome, awesome Lulu.
Shipping- Regardless of where you are, I recommend offering shipping to Canada AND the US, as this is where the highest concentration of buyers reside. I am so honoured to be able to say that I have had readers from Singapore, Australia, the UK & New Zealand! Therefore, I find it appropriate to mention that the largest market for Lululemon is the US & Canada. And that regardless of your home port, I recommend offering your goods to the largest available market and that means these two Western nations.
eBay’s Global Shipping Program- whether you choose to use this or not is up to you, I just want to let you know that in my experience, it over-charges the buyer. And beware of being automatically or mistakenly opted-in.
Finally, my advice is to keep your eBay account as private as possible. Don’t name it after yourself or tell people your eBay handle. The reason being that eBay is purely business and once people know who you are, it becomes personal. I once witnessed a public argument on a Facebook group about a $2 shipping charge discrepancy & both the buyer and the seller posted their own thread talking about this “terrible buyer/ seller on eBay.” Then, everyone realized what was going on and it was a mess.
Please be a responsible and courteous buyer/ seller. The market rewards excellence in service, who knows, maybe one day you’ll be a Top Seller!