The collectibility of Lululemon is undeniable. Some people must have all the Vinyasa scarves, others want an impressive collection of Wunder Under pants. Some people collect all items in Teal Zeal, others must have Pique everything! I’m a sucker for Define jackets, and Groove Pants. All of us are willing to pay more than retail for our most desired items. Who knows, maybe you have the latest coveted treasure hiding in your closet!?
Apart from the obvious collectibility of Lululemon clothing, is the quality. The general quality of Lululemon clothing has, historically, been impressive. I have many items in my closet that have lasted through the years, despite regular, rigorous use. Fast forward to today: over the past year Lululemon has presented its loyal client base with no fewer than four serious issues.
Having had personal experience with color bleeding and poor seam construction, I must admit to being extra cautious when purchasing NEW Lululemon products, in-store. It used to be customary for me to go in to my local retail establishment, be greeted by name, choose my selected garment (having done my research the evening before), and walk out the door without even trying it on. I used to spend my money on retail clothing, in-store. And, I still do, but only on selected items. And I try everything on. I check the seams, quickly, and I do a bend test to “make sure the coverage suits my needs.” The bulk of my spending now occurs in the after-market where I can buy better quality products at inflated prices. But I’m very happy to pay those prices, as long as i get what I want. And so are a lot of other people.
The collectibility of the items is created by Lululemon’s scarcity model, they only make so many of each style and color. The desirability is enhanced by the current trend of on-going product quality issues. As it stands, even if I thought that they were going to bring the Define jacket back into production, I would still prefer to purchase them in the after-market sales arena, rather than in-store, because their used clothing lasts longer than their newer offerings. As an aside, I have heard rumors that the define jacket will be put back into production. However, I’m concerned that they will reduce the quality of the materials and create a bastardized version of my beloved Define jacket. This worries me.
The Define may or may not be coming back into production based on the results of a survey/ vote process that Lululemon is currently conducting on Hey Lululemon! .com I’ll discuss these results in a future post.
UPDATE: HeyLululemon.com has been retired. Also, the Define did come back! I wrote a post about it!